Can There Be An Etsy and Wanelo?

Etsy focuses on handmade or vintage items and supplies, as well as unique factory-manufactured items. All vintage items must be at least 20 years old. Etsy is more like an open craft fair than a digital mall. It can be looked at as a side-business for most users as well as a place to buy goods made from recycled and upcycled materials, along with less expensive or more unusual versions of mass produced items; although Etsy recently changed its policy to allow sellers to outsource production to third parties and factories.

Dubbed the “Etsy Economy,” CEO Chad Dickerson believes that “Etsy has the long-term potential to transform the world economy into one that is more people-centered and community-focused — one that values and honors designers and makers and one that creates stronger connections among people who make, sell and buy goods,” he wrote in a letter included in the company’s IPO registration. In this economy, employees need no reliance on a 9-to-5 job to make ends meet. Instead, they can live on ideas of creativity, high-quality design, and personal inspiration.

As I have said in a previous post, as fresh as Wanelo is in the e-commerce market, their numbers are extremely impressive.  Launched in 2012 Wanelo already has 550 thousand stores, 30 million products and 3 billion (yes, I said BILLION) saves. With these extraordinary numbers its no wonder why top retail chains are flocking to the site to set up storefronts. There is so much more to come from Wanelo and they are just getting started.  Wanelo makes e-commerce less “primitive” by actually organizing their products around their consumers. Consumers spend 70 minutes a day on social media, and yet Facebook, Twitter and Pinterest are not considered shopping destinations even if they offer some shopping opportunities. Wanelo, which provides the same type of imagery along with the ability to follow people and brands, is set up for nothing but shopping.

These are two different, but similar digital malls. In my opinion (which may not mean much…haha) there is enough money in this crazy world for both of these fabulous companies.

Want to find out more about Wanelo? Here you go


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